Saturday, September 26, 2009

Memory and Success: How to Create Success by Understanding Memory

Remember that old familiar saying, "Out of sight, out of mind?" and the opposite saying, "Familiarity breeds contempt?" Well, in this modern world of online social networking and building a powerfully successful online business, it seems that the first saying holds the most relevance. So many people and businesses are vying for attention, clamoring to grab their piece of the money pie that is constantly being dangled by super online marketers.

On the web, in the social networking world, familiarity breeds income and often unimaginable success. Opportunities to participate in high paying joint ventures, affiliate marketing, speaking engagements, high priced consultation fees, expensive products and programs. The more familiar you become, the more likely you will be to receive lots of residual income, even when you are on vacation, enjolying time with your family and friends, participating in some leisure activity, or even sleeping.

One key to the success of the super marketers is that they have mastered the minds of others by knowing something about memory, about the way the mind works and the way people remember. Research has indicated that there are five basic keys to help you create such an onlne presence that people can't help but remember you. Apply these simple concepts and you may be amazed at the results in your business and in your life.

--The first event that happens is the most easily remembered. Be the first to present a concept, a type of product, an image, an emotion - or - present an old item in a new way.

--Repetition, repetition, repetition. Repeat your offer, your product, your advice, your solution - over and over and over again. Create blogs, articles, videos, more blogs, more videos. Send emails, enroll people in your free teleseminars, give free ebooks, free bonus reports, invite your prospects to an event, interview another well known entrepeneur, get interviewed on blogtalkradio, send more emails, create more articles, videos, blogs, etc., etc. etc. Put yourself out there on Twitter, Facebook, LinkedIn, YouTube, and hundreds of other sites. And don't stop keeping your material fresh and your presence alive online.

--Be unusual, unique, clever, different, even strange. Novelty, surprise and even shock bring attention. Grab people's attention. Make sure that you do not appear ordinary. Make sure you stand out. Create a cooky video, an eye catching logo, a shocking headline.

--Be personal. Treat all your online communications as if you are talking to a close, intimate, trusted friend. Share yourself authentically. Sound real, sensitive, knowledgeable and caring. Don't be afraid to show your insecurities or flaws. In fact, freely reveal your flaws so that people feel that you are like them and they think they can trust you.

--Send another announcement, email blast, link - TODAY. If you did it yesterday, great. But do it again today. People remember things that happened most recently. Be continually current. Put yourself in the news NOW

To build a successful business and then to maintain your success, follow the above simple rules of memory. Get people to know, like and trust you and then put yourself right in front of them in as many ways and as frequently as you can. And if you did it yesterday, do it again today.

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